ONLY COFFY & CREATIVITY ADICTS.
DISEÑO - WEB - PACKAGING - VÍDEO - FOTOGRAFÍA - SOCIAL CONTENT CREATION - CREATIVE DIRECTION
ONLY COFFY & CREATIVITY ADICTS.
GENERAL PROCESS
01
Conexión y Propósito
Nos reunimos para tomar un café y entender el "porqué" de tu marca. Es el momento de intercambiar ideas, establecer las bases de nuestra colaboración y alinear objetivos estratégicos.
02
Estrategia Conceptual
Analizamos tu brief y el mercado para definir el ADN de tu marca. Antes de diseñar, establecemos la personalidad, el tono y la dirección visual que le darán alma a tu proyecto.
03
Universo Visual
Transformamos los conceptos en un sistema visual cohesivo. Creamos cada elemento gráfico con un único objetivo: narrar tu historia de forma impactante.
04
Despliegue y Lanzamiento
Materializamos tu marca en sus diferentes formatos y te equipamos con los archivos finales para que gestiones esta nueva etapa con libertad y confianza.
DISEÑO - WEB - PACKAGING - VÍDEO - FOTOGRAFÍA - SOCIAL CONTENT CREATION - CREATIVE DIRECTION
Directo al Grano
Conoce el proceso y lo que incluye cada Servicio.
Conoce más
Conoce más
GENERAL PROCESS
01
Construimos
Después de escuchar tu historia y entender tu visión generaremos las estrategias conceptuales que nos permitirán crear, diseñar, potenciar y darle alma a tu marca.
02
Desarrollamos
Desarrollaremos un plan de acción eficiente que irá paso a paso construyendo todo un universo alrededor de tu marca y que fomentará lazos fuertes y perdurables con tu público.
03
Activamos
Dirigiremos experiencias uno a uno con tu público que servirán como una estrategia más cercana para la cimentación de su relación, fomentando conexiones más significativas y profundas.
04
Gestionamos
Gestionamos los elementos tangibles e intangibles relacionados a la percepción que tenga tu público respecto de tu marca.
PROCESO GENERAL
01
Conexión y Propósito
Nos reunimos para tomar un café y entender el "porqué" de tu marca. Es el momento de intercambiar ideas, establecer las bases de nuestra colaboración y alinear objetivos estratégicos.
02
Estrategia Conceptual
Analizamos tu Brief y el mercado para definir el ADN de tu marca. Antes de diseñar, establecemos la personalidad, el tono y la dirección visual que le darán alma a tu proyecto.
03
Universo Visual
Transformamos los conceptos en un sistema visual cohesivo. Creamos cada elemento gráfico con un único objetivo: narrar tu historia de forma impactante.
04
Despliegue y Lanzamiento
Materializamos tu marca en sus diferentes formatos y te equipamos con los archivos finales para que gestiones esta nueva etapa con libertad y confianza.
ONLY COFFY & CREATIVITY ADICTS.
Identity Process
The process can be adapted to your stage of development or the service you require.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we begin to make all the strategies and creative direction visual.
At this stage
Creative and Art Direction
Logo design
Reticular System
Logo versions
Timeless color palette
Section and Typographic Hierarchy
Iconographic elements, patterns and/or textures
Stage in which we will convey your identity in a striking and cohesive way to different key points for your business.
Stationery
Packaging
Photography Style Guide
Style guide and templates for Social Media
Web Design
The process can be adapted to your stage of development or the service you require.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we begin to make all the strategies and creative direction visual.
At this stage
Creative and Art Direction
Logo design
Reticular System
Logo versions
Timeless color palette
Section and Typographic Hierarchy
Iconographic elements, patterns and/or textures
Stage in which we will convey your identity in a striking and cohesive way to different key points for your business.
Stationery
Packaging
Photography Style Guide
Style guide and templates for Social Media
Web Design
The process can be adapted to your stage of development or the service you require.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we begin to make all the strategies and creative direction visual.
At this stage
Creative and Art Direction
Logo design
Reticular System
Logo versions
Timeless color palette
Section and Typographic Hierarchy
Iconographic elements, patterns and/or textures
The process can be adapted to your stage of development or the service you require.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we begin to make all the strategies and creative direction visual.
At this stage
Creative and Art Direction
Logo design
Reticular System
Logo versions
Timeless color palette
Section and Typographic Hierarchy
Iconographic elements, patterns and/or textures
The process can be adapted to your stage of development or the service you require.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
The process can be adapted to your stage of development or the service you require.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
ONLY COFFY & CREATIVITY ADICTS.
Proceso PackagingDesign
Proceso adaptable a la etapa en que te encuentres o el servicio que requieras.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we begin to make all the strategies and creative direction visual.
At this stage
Creative and Art Direction
Logo design
Reticular System
Logo versions
Timeless color palette
Section and Typographic Hierarchy
Iconographic elements, patterns and/or textures
ONLY COFFY & CREATIVITY ADICTS.
Identity Process
The process can be adapted to your stage of development or the service you require.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we begin to make all the strategies and creative direction visual.
At this stage
Creative and Art Direction
Logo design
Reticular System
Logo versions
Timeless color palette
Section and Typographic Hierarchy
Iconographic elements, patterns and/or textures
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
1. Conexión y Propósito
Nos reunimos para tomar un café y entender el "porqué" de tu marca. Es el momento de intercambiar ideas, establecer las bases de nuestra colaboración y alinear objetivos estratégicos.
2. Estrategia Conceptual
Analizamos tu Brief y el mercado para definir el ADN de tu marca. Antes de diseñar, establecemos la personalidad, el tono y la dirección visual que le darán alma a tu proyecto.
3. Universo Visual
Transformamos los conceptos en un sistema visual cohesivo. Creamos cada elemento gráfico con un único objetivo: narrar tu historia de forma impactante.
4. Despliegue y Lanzamiento
Materializamos tu marca en sus diferentes formatos y te equipamos con los archivos finales para que gestiones esta nueva etapa con libertad y confianza.
ONLY COFFY & CREATIVITY ADICTS.
ONLY COFFY & CREATIVITY ADICTS.
ONLY COFFY & CREATIVITY ADICTS.
Proceso Identitario
Proceso Packaging Design
Proceso ContentCreation
Proceso WebDesign
Proceso CreativeDirection
ProcesoWebDesign
Proceso adaptable a la etapa en que te encuentres o el servicio que requieras.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
ONLY COFFY & CREATIVITY ADICTS.
Identity Process
The process can be adapted to your stage of development or the service you require.
This is the stage where we listen to you, connect with your story, understand your vision, and create the strategies you need to achieve your goals.
Knowing Your Story (Briefing)
Analysis and Research
Brand History and Values
Naming
Identity Benchmarking: Visual Competitor Analysis
Stage where we begin to give creative direction to your brand, we give you a visual direction.
Creative concept
Moodboard
Stage in which we will define who you are as a brand, your personality and the way in which you will communicate .
Personality and Tone
Tagline or Slogan
Key Brand Messages
Stage in which we begin to make all the strategies and creative direction visual.
At this stage
Creative and Art Direction
Logo design
Reticular System
Logo versions
Timeless color palette
Section and Typographic Hierarchy
Iconographic elements, patterns and/or textures
Stage in which we will convey your identity in a striking and cohesive way to different key points for your business.
Stationery
Packaging
Photography Style Guide
Style guide and templates for Social Media
Web Design
Diseño de Campaña Publicitaria
ONLY COFFY & CREATIVITY ADICTS.
¿Porqué mi empresa
necesita de Branding?
Porque la primera impresión define tu futuro comercial
En un mundo de inmediatez, cada interacción es una oportunidad de oro. El Branding crea experiencias memorables y elementos de identidad que conectan con los deseos de tu público, incluso antes de que ellos lo noten. No solo te ayuda a destacar frente a la competencia, sino que genera la confianza y lealtad que tu marca necesita para crecer.
Porque humaniza tu marca & crea vínculos reales
Las mejores relaciones se basan en la comunicación y la empatía. El Branding dota a tu empresa de cualidades humanas —como sensibilidad y comprensión—, transformando una simple transacción en un lazo fuerte. Al enfocarte en el bienestar de tus usuarios, logras que tu marca no solo venda, sino que acompañe y perdure en el tiempo.
Porque hace que tu equipo venda con mayor claridad
Sabemos que la gestión diaria puede ser abrumadora. Una marca cohesionada funciona como una brújula: unifica la filosofía y la visión de tu negocio en una línea gráfica y narrativa clara. Esto elimina la improvisación y permite que tus equipos de ventas produzcan y cierren proyectos de forma mucho más eficiente y estratégica.
ONLY COFFY & CREATIVITY ADICTS.
ONLY COFFY & CREATIVITY ADICTS.
ONLY COFFY & CREATIVITY ADICTS.