Thanks to the entrepreneurship of three friends, Cempazúchil was born, a name that fuses, through a flower, complex meanings such as the eternal love of friendship and the pride of one's nationality. Cempasúchil is a flower that symbolizes the immortality of love in Mexican mythology, but in order to add a distinctive touch, the middle letter of the word (S) was changed to Z.

Within the meaning of the term, the fact that Cempazúchil is a flower is because it connects the life cycle of a flower with that of an interpersonal relationship; from the moment you plant the seed of mutual understanding until it blossoms thanks to your care. This meaning is due to the main objective of the venture, as they will dedicate themselves to creating experiences and events that foster strengthened relationships through interpersonal experiences.